{"id":1841,"date":"2023-07-03T14:15:43","date_gmt":"2023-07-03T11:15:43","guid":{"rendered":"https:\/\/nfqemail.wpenginepowered.com\/?post_type=client-stories&p=1841"},"modified":"2025-09-29T16:29:42","modified_gmt":"2025-09-29T13:29:42","slug":"medcentras","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/medcentras\/","title":{"rendered":"Medcentras"},"content":{"rendered":"\n
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Pagrindin\u0117s suteiktos paslaugos:<\/h2>\n\n\n\n

– Prenumeratori\u0173 reaktyvacijos projektas;
– Prenumeratori\u0173 auginimo strategija ir \u012fgyvendinimas, duomen\u0173 baz\u0117s prie\u017ei\u016bra ir atnaujinimas;
– Automatizuot\u0173 scenarij\u0173 aktyvavimas (Pasveikinimo \/ Welcome; Gimtadienio sveikinimo ir kt.);
– Naujienlai\u0161ki\u0173 komunikacijos plano \u012fvertinimas, naujienlai\u0161ki\u0173 k\u016brimas ir administravimas;
– El. pa\u0161to rinkodaros konsultavimas techniniais, strateginiais ir turinio klausimais.<\/p>\n<\/div><\/div>\n\n\n\n

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Pojekto s\u0117km\u0117, slypinti turinio ir duomen\u0173 baz\u0117s kokyb\u0117je<\/h2>\n\n\n\n
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\u201eMedicinos diagnostikos ir gydymo centro\u201c pavadinimas (\u0161iuo metu atpa\u017e\u012fstamas kaip\u201eHila\u201c) da\u017enai vie\u0161ojoje erdv\u0117je pastebimas d\u0117l ry\u0161kaus prioriteto turinio marketingui sveikatingumo temomis.<\/p>\n\n\n\n

Tam, kad patys akyliausi sek\u0117jai nepraleist\u0173 jiems aktuali\u0173 naujien\u0173 ir straipsni\u0173, komunikacijos specialistai po ilgos pertraukos kartu su m\u016bs\u0173 pagalba 2020 metais nusprend\u0117 atgaivinti naujienlai\u0161ki\u0173 komunikacij\u0105 su klientais, o v\u0117liau ir su darbuotojais.<\/p>\n\n\n\n

Vis d\u0117lto, ilgai nenaudota sukaupta beveik \u0161e\u0161ia\u017eenkl\u0117 prenumeratori\u0173 duomen\u0173 baz\u0117 d\u0117l technin\u0117s siunt\u0117jo reputacijos i\u0161saugojimo prival\u0117jo b\u016bti atnaujinama nuo pagrind\u0173. Visada dirbdami su verslais skatiname prioretizuoti kokyb\u0119, o ne kiekyb\u0119.<\/p>\n\n\n\n

Pirmuoju etapu specialiais \u012frankiais, skirtais nustatyti kontakt\u0173 validum\u0105, patikrinome sukaupt\u0105 el. pa\u0161to adres\u0173 s\u0105ra\u0161\u0105.<\/p>\n<\/div>\n\n\n\n

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Antruoju etapu, suderinus teisinius klausimus, kontaktams i\u0161siunt\u0117me reaktyvacijos pob\u016bd\u017eio strategi\u0161kai paruo\u0161tus asmeninius el. lai\u0161kus, skirtus i\u0161siai\u0161kinti, ar gav\u0117jai nor\u0117t\u0173 toliau gauti nauding\u0105 turin\u012f el. pa\u0161tu.<\/p>\n\n\n\n

Ilgai truk\u0119s bei sistemini\u0173 \u017eini\u0173 pareikalav\u0119s projektas ir papildomos rekomenduojamos priemon\u0117s pasiteisino.<\/p>\n\n\n\n

Kelis kartus per m\u0117nes\u012f kokybi\u0161kai surinkti did\u0117jan\u010dios duomen\u0173 baz\u0117s gav\u0117jai iki \u0161iol sulaukia temini\u0173 sveikatingumo naujienlai\u0161ki\u0173 su \u012fvairiais straipsniais, gydytoj\u0173 patarimais ir specialiais pasi\u016blymais paslaugoms.<\/p>\n\n\n\n

\u0160iuo metu Medcentras.lt specialistai su m\u016bs\u0173 konsultacij\u0173 pagalba s\u0117kmingai i\u0161naudoja kanalo galimybes savaranki\u0161kai.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\u012edom\u016bs faktai apie procesus ir rezultatus:<\/h2>\n\n\n\n

– Startavus su papildomu naujienlai\u0161kiu darbuotojams, paai\u0161k\u0117jo, jog gav\u0117jai patenkinti tokiu koncentruotu \u012fvyki\u0173 ir naujien\u0173 pateikimu. Pasak j\u0173, ne visi aktyviai skaito \u012fmon\u0117s intranet\u0105 ar pastebi visas svetain\u0117s ir socialini\u0173 tinkl\u0173 naujienas, tod\u0117l naujienlai\u0161kiai pad\u0117jo sustiprinti vidin\u0119 komunikacij\u0105.<\/p>\n\n\n\n

– Kartu su Medcentras.lt komanda sugalvojome ir \u012fgyvendinome itin retai naudojam\u0105 praktik\u0105 \u2013 prenumeratori\u0173 apklaus\u0105, skirt\u0105 \u012fvertinti ir patobulinti projekto naujienlai\u0161kius. Pasirinkus teisingas praktikas surinkome net ketur\u017eenkl\u012f atsakym\u0173 skai\u010di\u0173, o gr\u012f\u017etamasis ry\u0161ys buvo naudingas planuojant kit\u0173 kanal\u0173 komunikacij\u0105 ir priimant sprendimus verslo pl\u0117trai.<\/p>\n<\/div><\/div>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMELIOR\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMelior.lt rinkodaros vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGiedrius Lenkaitis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eEl. pa\u0161to rinkodara m\u016bs\u0173 versle yra vienas efektyviausi\u0173 kanal\u0173 \u2013 leid\u017eia tiesiogiai pasiekti klientus ir palaikyti nuosekl\u0173 ry\u0161\u012f su auditorija…\u201c\u00a0<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201ePjaunu gryb\u0105\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tbendra\u012fk\u016br\u0117jas ir vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTomas Varnas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ yra patikimas partneris, kuriam dr\u0105siai patikime savo el. pa\u0161to rinkodar\u0105. <\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eGardenvity\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlgimantas Stankevi\u010dius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201e\u012esitikinau, kad el. pa\u0161to rinkodara yra ir menas, ir mokslas, o NFQ.email i\u0161mano savo srit\u012f ir darb\u0105 atlieka itin profesionaliai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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