{"id":1849,"date":"2023-07-03T14:40:52","date_gmt":"2023-07-03T11:40:52","guid":{"rendered":"https:\/\/nfqemail.wpenginepowered.com\/?post_type=client-stories&p=1849"},"modified":"2025-09-29T16:24:19","modified_gmt":"2025-09-29T13:24:19","slug":"gardenvity","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/gardenvity\/","title":{"rendered":"Gardenvity"},"content":{"rendered":"\n
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Pagrindin\u0117s suteiktos paslaugos:<\/h2>\n\n\n\n

– Prenumeratori\u0173 auginimo strategija ir \u012fgyvendinimas, duomen\u0173 baz\u0117s prie\u017ei\u016bra ir atnaujinimas.
– Automatizuot\u0173 scenarij\u0173 aktyvavimas (Pasveikinimo \/ Welcome, Palikto preki\u0173 krep\u0161elio \/ Cart abandonment, U\u017esakymo patvirtinimo \/ Order Confirmation, Atsiliepimo \/ Feedback ir kitos).
– Naujienlai\u0161ki\u0173 komunikacijos plano k\u016brimas, naujienlai\u0161ki\u0173 k\u016brimas ir administravimas.
– SMS kanalo integracija.
– El. pa\u0161to rinkodaros konsultavimas techniniais, strateginiais ir turinio klausimais.<\/p>\n<\/div><\/div>\n\n\n\n

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El. pa\u0161to sprendim\u0173 paskatintas prover\u017eis tarptautin\u0117je rinkoje<\/h2>\n\n\n\n
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Ilg\u0105 laik\u0105 partneri\u0173 kanalais kubilais prekiav\u0119 lietuvi\u0173 verslininkai nusprend\u0117 \u012fsitvirtinti Did\u017eiojoje Britanijoje su nauju projektu \u2013 nuosava el. parduotuve \u201eGardenvity\u201c.<\/p>\n\n\n\n

Ni\u0161in\u0117s industrijos i\u0161manymas l\u0117m\u0117 sprendim\u0105 i\u0161bandyti kuo daugiau skirting\u0173 komunikacijos kanal\u0173, tarp j\u0173 ir rinkoje itin pla\u010diai naudojam\u0105 el. pa\u0161to rinkodar\u0105 bei mus \u2013 j\u0105 i\u0161manan\u010dius ir tarptautin\u0117s patirties turin\u010dius NFQ.email specialistus.<\/p>\n\n\n\n

M\u016bs\u0173 u\u017eduotis buvo suformuoti ir u\u017eauginti kanal\u0105 neturint nei tvirtos el. komercijos pozicijos rinkoje, nei prenumeratori\u0173 \u2013 tik kelis t\u016bkstan\u010dius svar\u0173 kainuojan\u010dias prekes, kurias s\u0117kmingai parduoti ir taip yra nemenkas i\u0161\u0161\u016bkis.<\/p>\n\n\n\n

Pasitardami su \u201eGardenvity\u201c komanda ir partneriais, nuo pat projekto starto r\u016bpinom\u0117s visais kanalo klausimais, o pasitelkdami \u012fvairiapusi\u0161k\u0105 komandos specialist\u0173 patirt\u012f IT srityje, atnaujinome ir elektronin\u0119 parduotuv\u0119.<\/p>\n<\/div>\n\n\n\n

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S\u0117kmingai startavus su viena rinka \u2013 pad\u0117jome su sprendimu lokalizavimu kitose \u0161alyse naudojant tiek el. pa\u0161to, tiek SMS kanalus. Atitinkamai visk\u0105 susiejome su kit\u0173 marketingo kanal\u0173 taktikomis pagal marketingo piltuv\u0117l\u012f.<\/p>\n\n\n\n

\u201eGardenvity\u201c projektas yra vienas i\u0161 pavyzd\u017ei\u0173, kai skai\u010diais gr\u012fstais faktais galime lengvai paneigti stereotipi\u0161k\u0105 mint\u012f, jog el. pa\u0161to rinkodara yra pasenusi ir neveiksminga sritis.<\/p>\n\n\n\n

Per ma\u017eiau nei 12 pirm\u0173 m\u0117nesi\u0173 surinkome ketur\u017eenkl\u012f kubilais besidomin\u010di\u0173 prenumeratori\u0173 skai\u010di\u0173, o beveik 12% i\u0161 j\u0173 atliko ma\u017eiausiai vien\u0105 u\u017esakym\u0105.<\/p>\n\n\n\n

Iki \u0161iol m\u016bs\u0173 sukurti sprendimai, derinami su kitais marketingo kanalais, s\u0117kmingai generuoja dar didesnius u\u017esakym\u0173 skai\u010dius Did\u017eiojoje Britanijoje, Vokietijoje, Pranc\u016bzijoje ir kitose rinkose.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\n\t\t\t\t\t\t\"\"\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div><\/div>\n\n\n\n
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\u012edom\u016bs faktai apie procesus ir rezultatus:<\/h2>\n\n\n\n

– El. pa\u0161to rinkodara \u201eGardenvity\u201c atveju iki \u0161iol yra pirmaujantis kanalas tiek komunikaciniais, tiek pardaviminiais tikslais.<\/p>\n\n\n\n

– Pasirink\u0119 atsitiktin\u012f m\u0117nes\u012f paskai\u010diavome, jog el. lai\u0161k\u0173 automatizacijos pad\u0117jo \u201eGardenvity\u201c sugeneruoti net 56% visos el. parduotuv\u0117s apyvartos (naujielai\u0161kiai pad\u0117jo sugeneruoti 15%).<\/p>\n\n\n\n

– Brangesn\u0117s vert\u0117s produkt\u0173 atveju \u201eGardenvity\u201c Welcome scenarij\u0173 sudaro net 10 skirtingo pob\u016bd\u017eio el. lai\u0161k\u0173, orientuot\u0173 \u012f potencialaus pirk\u0117jo edukacij\u0105, gil\u0173 supa\u017eindinim\u0105 su preki\u0173 linijomis ir komercinius tikslus. Toks pavyzdys padeda pabr\u0117\u017eti m\u016bs\u0173 ekspertin\u0119 nuomon\u0119 \u2013 bet kokius automatizuot\u0173 el. lai\u0161k\u0173 scenarijus neb\u016btinai standarti\u0161kai turi sudaryti 3 el. lai\u0161kai. Viskas priklauso nuo j\u0173 kuriamos vert\u0117s, prek\u0117s \u017eenklo ypatum\u0173 ir resurs\u0173.<\/p>\n<\/div><\/div>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eGardenvity\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlgimantas Stankevi\u010dius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201e\u012esitikinau, kad el. pa\u0161to rinkodara yra ir menas, ir mokslas, o NFQ.email i\u0161mano savo srit\u012f ir darb\u0105 atlieka itin profesionaliai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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