{"id":3015,"date":"2025-02-19T18:00:40","date_gmt":"2025-02-19T15:00:40","guid":{"rendered":"https:\/\/nfq.email\/?post_type=client-stories&p=3015"},"modified":"2025-04-02T12:16:06","modified_gmt":"2025-04-02T09:16:06","slug":"son-de-flor","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/son-de-flor\/","title":{"rendered":"Son de Flor"},"content":{"rendered":"\n
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Pagrindin\u0117s suteiktos paslaugos:<\/h2>\n\n\n\n

\u2013 Plataus spektro el. pa\u0161to rinkodaros auditas ir strategija
\u2013 Prenumeratori\u0173 auginimo strategija ir \u012fgyvendinimas, duomen\u0173 baz\u0117s prie\u017ei\u016bra ir atnaujinimas,
\u2013 Prie\u0161pirkimini\u0173 ir popirkimini\u0173 automatizuot\u0173 scenarij\u0173 strategija ir \u012fgyvendinimas,
\u2013 Vizualinio el. pa\u0161to kanalo identiteto perk\u016brimas,
\u2013 Papildom\u0173 Omnichannel SMS ir Nar\u0161ykl\u0117s Push prane\u0161im\u0173 strategija ir \u012fgyvendinimas,
\u2013 El. pa\u0161to rinkodaros konsultavimas techniniais, strateginiais ir turinio klausimais,
\u2013 Dedikuot\u0173 prek\u0117s \u017eenklo el. pa\u0161to rinkodaros specialist\u0173 mentoryst\u0117 ir mokymai.<\/p>\n<\/div><\/div>\n\n\n\n

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Per pirmus metus padvigubinta el. pa\u0161to rinkodaros apyvarta: pasiekta \u012fsp\u016bdinga septynia\u017eenkl\u0117 pardavim\u0173 suma<\/h2>\n\n\n\n
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Pirm\u0105j\u012f kontakt\u0105 su \u201eSon de Flor\u201c u\u017emezg\u0117me dar 2021 metais m\u016bs\u0173 vedamuose marketingo student\u0173 mokymuose. B\u016btent rinkos edukavimas yra viena svarbiausi\u0173 m\u016bs\u0173 komandos misij\u0173, kuriai skiriame ypating\u0105 d\u0117mes\u012f, atne\u0161ant\u012f vaisius trumpalaik\u0117je ar ilgalaik\u0117je perspektyvose. Taip susidom\u0117j\u0119 prek\u0117s \u017eenklo specialistai v\u0117liau kreip\u0117si \u012f mus dom\u0117damiesi el. pa\u0161to rinkodaros audito galimyb\u0117mis.<\/p>\n\n\n\n

Visgi vienkartin\u0117s paslaugos u\u017eklausa po dar vieno edukacijos raundo i\u0161sivyst\u0117 \u012f intensyv\u0173 3 met\u0173 bendradarbiavim\u0105. Bene i\u0161 naujo suk\u016br\u0117m\u0119 visus automatizuot\u0173 scenarij\u0173, SMS, nar\u0161ykl\u0117s prane\u0161im\u0173 ir prenumeratori\u0173 pritraukimo taktik\u0173 pamatus ir iki \u0161iol \u201eSon de Flor\u201c atveju prisid\u0117jome ugdant net 3 j\u0173 el. pa\u0161to rinkodaros specialistes.<\/p>\n\n\n\n

Dirbant su bet kokio tipo klientu, siekiame maksimaliai atiduoti visas savo strategines \u017einias. Sukuriame pagrind\u0105 pagal kiekvieno prek\u0117s \u017eenklo l\u016bkes\u010dius ir galimybes pad\u0117ti u\u017ekurti el. pa\u0161to rinkodaros kanal\u0105 taip, kad jie v\u0117liau gal\u0117t\u0173 vystyti j\u012f savaranki\u0161kai.<\/p>\n\n\n\n

Keletas darbo kartu pavyzd\u017ei\u0173:<\/strong><\/p>\n\n\n\n

\u2013 Pasi\u016blyta popirkimin\u0117 apklausa \u201echeckout\u201c puslapyje pad\u0117jo su\u017einoti daugiau apie skirtingus laiko r\u0117\u017eius, kiek tipiniams Son de Flor klientams nuo pirmos pa\u017einties su prek\u0117s \u017eenklu u\u017etrunka laiko atlikti pirm\u0105j\u012f u\u017esakym\u0105. Tokius duomenis verslas gal\u0117jo pritaikyti skirting\u0173 kanal\u0173 remarketingui, taip pat ir \u201eonboarding\u201c tipo el. lai\u0161k\u0173 automatizacij\u0173 bei naujienlai\u0161ki\u0173 da\u017eniui.<\/p>\n<\/div>\n\n\n\n

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\u2013 Palikto preki\u0173 krep\u0161elio automatizacijoje integruota apklausa ne tik atskleid\u0117 pagrindines prie\u017eastis, kas pristabd\u0117 Son de Flor klientus nuo pirkimo \u017eingsnio, bet ir pad\u0117jo susid\u0117lioti el. parduotuv\u0117s ir verslo tobulinimo \u017eingsni\u0173 plan\u0105. Taip pat nuo\u0161irdus r\u016bpestis personalizuotame el. lai\u0161ke pad\u0117jo sugeneruoti ne vien\u0105 papildom\u0105 u\u017esakym\u0105, ko nepavyko padaryti kitiems serijos sprendimams. <\/p>\n\n\n\n

\u2013 Dar vien\u0105, net 20 klausim\u0173 naujienlai\u0161kio kampanijos apklaus\u0105 pirkusi\u0173j\u0173 segmentui u\u017epild\u0117 vir\u0161 20% gav\u0117j\u0173. U\u017eduoti klausimai apie apsipirkimo \u012fpro\u010dius, pom\u0117gius ir vertybes bei bendrin\u012f pasitenkinim\u0105 Son de Flor prek\u0117s \u017eenklu ir produkcija pad\u0117jo mums ir kliento komandai geriau suprasti itin aktyvios auditorijos demografinius po\u017eymius ir l\u016bkes\u010dius visapusi\u0161kam vis\u0173 marketingo kanal\u0173 vystymui. <\/p>\n\n\n\n

El. pa\u0161to rinkodara n\u0117ra tik apie pardavimus. Tai yra visus kanalus apibendrinanti ekosistema, leid\u017eianti geriau pa\u017einti tikslin\u0119 auditorij\u0105 ir vystyti versl\u0105 ne tik pagal teorines, bet ir realiais duomenimis gr\u012fstas \u012f\u017evalgas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\u012edom\u016bs faktai:<\/h2>\n\n\n\n

\u2013 Kiekvienam m\u0117nesiui adaptuojamas kartu sukurtas gimtadienio sveikinimo (Birthday) scenarijus generuoja net 5-10% pardavim\u0173 konversij\u0105. Jis pritaikytas skirtingiems pasaulio regionams, yra sudarytas i\u0161 el. pa\u0161to ir SMS kampanij\u0173 bei automatizuot\u0173 scenarij\u0173. Prek\u0117s \u017eenklo gerb\u0117jai savo pa\u010di\u0173 sukurtoje ir kuruojamoje Son de Flor Facebook grup\u0117je kone kas m\u0117nes\u012f pamini \u0161\u012f scenarij\u0173 savo \u012fra\u0161uose, o pati gimtadienio sveikinimo kryptis yra dar vienas b\u016bdas pritraukti daugiau kokybi\u0161k\u0173 prenumeratori\u0173 su ai\u0161kiomis gimimo datomis tolimesniam segmentavimui.<\/p>\n\n\n\n

\u2013 Atsitiktinio i\u0161pardavimo metu atlikta pirm\u0105 kart\u0105 pirkusi\u0173j\u0173 klient\u0173 analiz\u0117 patvirtino hipotez\u0119, kad \u012f prek\u0117s \u017eenklo \u012fvaizd\u012f ir bendruomen\u0117s k\u016brim\u0105 orientuojantys verslai netur\u0117t\u0173 nuleisti rank\u0173 ir fokusuotis tik \u012f naujausius prenumeratorius. Apie 15% pirm\u0105 kart\u0105 pirkusi\u0173 klient\u0173 tai padar\u0117 po 1-3 met\u0173 nuo naujienlai\u0161kio formos u\u017epildymo.<\/p>\n<\/div><\/div>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eGardenvity\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlgimantas Stankevi\u010dius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201e\u012esitikinau, kad el. pa\u0161to rinkodara yra ir menas, ir mokslas, o NFQ.email i\u0161mano savo srit\u012f ir darb\u0105 atlieka itin profesionaliai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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