{"id":3319,"date":"2025-04-07T08:30:18","date_gmt":"2025-04-07T05:30:18","guid":{"rendered":"https:\/\/nfq.email\/?post_type=client-stories&p=3319"},"modified":"2026-03-17T14:37:31","modified_gmt":"2026-03-17T11:37:31","slug":"heatso","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/heatso\/","title":{"rendered":"Heatso"},"content":{"rendered":"\n
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Pagrindin\u0117s teikiamos paslaugos:<\/h2>\n\n\n\n

\u2013 Prenumeratori\u0173 auginimo strategija ir \u012fgyvendinimas, duomen\u0173 baz\u0117s prie\u017ei\u016bra,
Pagrindin\u0117s teikiamos paslaugos:<\/p>\n\n\n\n

\u2013 Prie\u0161pirkimini\u0173 ir popirkimini\u0173 automatizuot\u0173 scenarij\u0173 strategija, \u012fgyvendinimas ir prie\u017ei\u016bra,
Pagrindin\u0117s teikiamos paslaugos:<\/p>\n\n\n\n

\u2013 Naujienlai\u0161ki\u0173, SMS ir nar\u0161ykl\u0117s \u201ePush\u201c prane\u0161im\u0173 komunikacijos plano k\u016brimas bei \u012fgyvendinimas,
Pagrindin\u0117s teikiamos paslaugos:<\/p>\n\n\n\n

\u2013 El. pa\u0161to rinkodaros konsultavimas techniniais, strateginiais ir turinio klausimais,.
Pagrindin\u0117s teikiamos paslaugos:<\/p>\n\n\n\n

\u2013 Kasm\u0117nesin\u0117 rezultat\u0173 ap\u017evalga bei sprendim\u0173 optimizavimas.<\/p>\n<\/div><\/div>\n\n\n\n

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Po nes\u0117kmingo bendradarbiavimo atkurto kanalo istorija<\/h2>\n\n\n\n
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\u201eHeatso\u201c komanda kreip\u0117si \u012f mus neatsitiktinai. Tur\u0117dami ilgamet\u0119 patirt\u012f, esame i\u0161vyst\u0119 partnerys\u010di\u0173 su kitomis agent\u016bromis bei specialistais rat\u0105. B\u016btent taip \u0161\u012fkart gavome pra\u0161ym\u0105 pad\u0117ti atkurti ir sustiprinti daugiau nei pusmet\u012f d\u0117l nes\u0117kming\u0173 patir\u010di\u0173 su laisvai samdomais specialistais nevystyt\u0105 kanal\u0105.<\/p>\n\n\n\n

M\u016bs\u0173 srityje technini\u0173 \u017eini\u0173 tr\u016bkumas rinkoje yra opi problema, bet b\u016btent \u0161ios krypties auditai yra m\u016bs\u0173 m\u0117gstamiausi. Nors iki m\u016bs\u0173 bendradarbiavimo su \u201eHeatso\u201c dirbusi laisvai samdoma specialist\u0117 buvo gan\u0117tinai pla\u010diai i\u0161vys\u010diusi \u012fvairius kanalo sprendimus, ji buvo pasirinkusi kiek kitok\u012f ir jai naudingesn\u012f rezultat\u0173 prisiskyrimo sau format\u0105.<\/p>\n\n\n\n

Pavyzd\u017eiui, \u012fgyvendintoje Palikto preki\u0173 krep\u0161elio (Cart abandonment) automatizacijoje pasteb\u0117jome tai, kad pirmasis serijos el. lai\u0161kas siun\u010diamas ne po vienos ar keli\u0173 valand\u0173 nuo palikto krep\u0161elio, o i\u0161 karto. Galimai net ir tuomet, kol potencialus pirk\u0117jas vis dar pild\u0117 savo krep\u0161el\u012f. Taip buvo trikdoma pirk\u0117jo patirtis, ta\u010diau Omnisend pardavim\u0173 rezultatai verslui atrod\u0117 \u012fsp\u016bdingai.<\/p>\n\n\n\n

Nesivadovaujame tokiomis praktikomis. D\u0117l to viena pirm\u0173j\u0173 atlikt\u0173 u\u017eduo\u010di\u0173 \u2013 atlikta gili turim\u0173 sprendim\u0173 analiz\u0117. Po jos perk\u016br\u0117me visus prie\u0161pirkiminius ir popirkiminius automatizuotus scenarijus, suk\u016br\u0117me naujus, pritaik\u0117me A\/B testus hipotezi\u0173 tikrinimui ir integravome papildomus SMS bei nar\u0161ykl\u0117s Push prane\u0161im\u0173 kanalus. Viskas sutvarkyta i\u0161 pagrind\u0173, nebijant susima\u017einti m\u016bs\u0173 nuopelnams priskiriam\u0173 rezultat\u0173.<\/p>\n\n\n\n

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D\u0117l abejotin\u0173 prie\u0161 tai taikyt\u0173 pardavim\u0173 rezultat\u0173 priskyrimo logik\u0173 trumpalaikiai naudojamos el. pa\u0161to rinkodaros platformos rezultatai nukrito, ta\u010diau ilgalaik\u0117je perspektyvoje \u2013 viskas jud\u0117jo tik \u012f ger\u0105j\u0105 pus\u0119. Per beveik 10 m\u0117nesi\u0173 automatizuot\u0173 sprendim\u0173 pardavimus pavyko netgi padidinti 20%, lyginant su tokiu pa\u010diu ankstesni\u0173 met\u0173 laikotarpiu. B\u016btent prenumeratoriai toliau kas m\u0117nes\u012f sugeneruoja 30-35% vis\u0173 el. parduotuv\u0117s u\u017esakym\u0173, o j\u0173 krep\u0161elio dydis yra vidutini\u0161kai 250 $ didesnis nei kit\u0173 pirk\u0117j\u0173.<\/p>\n\n\n\n

Sud\u0117tingo pob\u016bd\u017eio asortimento aplinkyb\u0117mis kombinuojame komercines taktikas su edukacin\u0117mis vert\u0117mis. Didel\u0117s apimties projektui reikia iki 5 m\u016bs\u0173 komandos skirting\u0173 kompetencij\u0173 specialist\u0173 darbo, kartu skiriant 30-55 valandas kone kiekvien\u0105 m\u0117nes\u012f. Toks praleid\u017eiam\u0173 valand\u0173 kiekis, pri\u017ei\u016brint visus kanalo paj\u0117gumus, yra minimalus bazinis r\u0117\u017eis \u2013 galimybi\u0173 didinti paj\u0117gumus ir valand\u0173 kiek\u012f matome ir toliau.<\/p>\n\n\n\n

Kaip beb\u016bt\u0173, nes\u0117kming\u0173 partnerys\u010di\u0173 istorij\u0173 i\u0161 klient\u0173 i\u0161girstame ir daugiau. Visgi, tikime, kad laisvai samdomi specialistai irgi gali pad\u0117ti verslui generuoti laimingas istorijas. U\u017eduokite potencialiam partneriui tinkamus klausimus, pra\u0161ykite rekomendacij\u0173 arba nerizikuokite eksperimentuodami ir svarstykite i\u0161 karto dirbti ne su vienu specialistu, o su visa dedikuota komanda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\u012edom\u016bs faktai:<\/h2>\n\n\n\n

\u2013 \u012edomias diskusijas komandos viduje, orientuojantis \u012f ni\u0161in\u0119 auditorij\u0105 ir produkcij\u0105, ne kart\u0105 k\u0117l\u0117 \u0161ventin\u0117s naujienlai\u0161ki\u0173 kampanijos. J\u0173 \u012fsitraukimas ir paspaudimai b\u016btent \u0161ventin\u0117mis dienomis vir\u0161ijo \u012fprast\u0105 vidurk\u012f net iki 4 kart\u0173. Techni\u0161kai patikrinus \u201espam bots\u201c rizik\u0105 aklam paspaudim\u0173 skai\u010diaus padidinimui, netikr\u0173 paspaudim\u0173 teorij\u0105 pavyko paneigti.<\/p>\n\n\n\n

\u2013 Black Friday m\u0117nes\u012f pavyko 2 kartus padidinti kampanij\u0173 pardavimus, lyginant su tokiu pa\u010diu laikotarpiu ankstesniais metais, kai buvo siun\u010diamas didesnis kiekis naujienlai\u0161ki\u0173. Tai pad\u0117jo pasiekti m\u016bs\u0173 ir kliento komand\u0173 kartu derinti komerciniai sprendimai, pus\u0117s met\u0173 \u012fdirbis reguliariai palaikant ry\u0161\u012f su auditorija.<\/p>\n\n\n\n

\u2013 M\u016bs\u0173 \u012fdiegto papildomo SMS kanalo kampanijos, naudojamos su tikslu priminti apie naujienlai\u0161kiuose i\u0161komunikuojamas vertes, vidutini\u0161kai generuoja dvigubai didesn\u012f vidutin\u012f krep\u0161elio dyd\u012f nei el. lai\u0161k\u0173 kampanijos. Tai tik dar kart\u0105 patvirtina rekomenduojam\u0105 Omnichannel principu gr\u012fst\u0105 logik\u0105 \u2013 el. pa\u0161to veiksmus sustiprinti papildomais \u012f pardavimus orientuotais kanalais.<\/p>\n<\/div><\/div>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eGardenvity\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlgimantas Stankevi\u010dius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201e\u012esitikinau, kad el. pa\u0161to rinkodara yra ir menas, ir mokslas, o NFQ.email i\u0161mano savo srit\u012f ir darb\u0105 atlieka itin profesionaliai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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