{"id":3816,"date":"2026-03-04T17:41:58","date_gmt":"2026-03-04T14:41:58","guid":{"rendered":"https:\/\/nfq.email\/?post_type=client-stories&p=3816"},"modified":"2026-03-17T14:38:09","modified_gmt":"2026-03-17T11:38:09","slug":"assorti","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/assorti\/","title":{"rendered":"ASSORTI"},"content":{"rendered":"\n
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Pagrindin\u0117s suteiktos paslaugos:<\/h2>\n\n\n\n

\u2013 Plataus spektro el. pa\u0161to rinkodaros auditas ir strategija,<\/p>\n\n\n\n

\u2013 Prenumeratori\u0173 auginimo strategija ir \u012fgyvendinimas, duomen\u0173 baz\u0117s prie\u017ei\u016bra ir atnaujinimas,<\/p>\n\n\n\n

\u2013 Prie\u0161pirkimini\u0173 ir popirkimini\u0173 automatizuot\u0173 scenarij\u0173 strategija ir \u012fgyvendinimas,<\/p>\n\n\n\n

\u2013 Konsultacijos el. pa\u0161to rinkodaros strategijos, technini\u0173 sprendim\u0173 ir turinio klausimais,<\/p>\n\n\n\n

\u2013 Dedikuot\u0173 prek\u0117s \u017eenklo specialist\u0173 mentoryst\u0117.<\/p>\n<\/div><\/div>\n\n\n\n

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Kaip 3 komand\u0173 partneryst\u0117 prisid\u0117jo prie 3 kartus didesni\u0173 pajam\u0173<\/h2>\n\n\n\n
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ASSORTI prek\u0117s \u017eenklas pasi\u017eymi skirting\u0173 NFQ Technologies komand\u0173 globa. Vadovaudamiesi customer-centric<\/em> vertyb\u0117mis, IT komanda \u017einojo apie rezultatus, kuri\u0173 padedame siekti savo klientams, tod\u0117l paskatino ASSORTI imtis veiksm\u0173 el. pa\u0161to rinkodaros kontekste. Taip, per ma\u017eiau nei 1,5 met\u0173 darbo kartu, d\u017eiaugiam\u0117s \u012fsp\u016bdingu vis\u0173 komand\u0173 pasiekimu \u2013 daugiau nei tris kartus padidinta el. pa\u0161to kanalo metine apyvarta.<\/p>\n\n\n\n

Nuo i\u0161samaus, kelis m\u0117nesius trukusio audito ir strategijos prasid\u0117j\u0119s bendradarbiavimas greitai buvo prat\u0119stas komandi\u0161ku atsakomybi\u0173 pasidalinimu. I\u0161 prad\u017ei\u0173 \u0117m\u0117m\u0117s mentoryst\u0117s vaidmens kuruojant, pri\u017ei\u016brint ir konsultuojant ASSORTI specialistus. V\u0117liau u\u017eduotimis pasidalinome, daugiau \u012ftraukdami ir m\u016bs\u0173 k\u016brybin\u0119 komand\u0105, o \u0161alia vis\u0105 laik\u0105 bendradarbiavome su IT komanda, pad\u0117jusia pasir\u016bpinti tiek visapusi\u0161ku el. parduotuv\u0117s tobulinimu, tiek technin\u0117mis Omnisend integracijomis.<\/p>\n\n\n\n

Kartu nuo pagrind\u0173 atnaujinome svarbiausius automatizuotus scenarijus, konsultacini\u0173 dizaino sesij\u0173 pagalba sustiprinome premium klas\u0117s prek\u0117s \u017eenklo vizualin\u012f identitet\u0105 naujienlai\u0161kiams, pad\u0117jome pri\u017ei\u016br\u0117ti paskyros pristatomumo higien\u0105 ir r\u016bpinom\u0117s technine sprendim\u0173 puse.<\/p>\n\n\n\n

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Viena i\u0161 svarbiausi\u0173 audito etapo i\u0161grynint\u0173 kryp\u010di\u0173 \u2013 per ma\u017eas fokusas prenumeratori\u0173 pritraukimui. D\u0117l \u0161ios prie\u017easties pagal rekomenduotinas praktikas su ASSORTI komanda organizavome reguliarias ir \u012f skirtingus potenciali\u0173 pirk\u0117j\u0173 segmentus orientuotas pritraukimo kampanijas. Kelis kartus per metus naudojome Laim\u0117s rat\u0105, kviet\u0117me potencialius klientus registruotis slaptiems i\u0161pardavimams, integravome produkt\u0173 testo (Quiz) tipo bei kitas taktikas.<\/p>\n\n\n\n

D\u0117l glaudaus ry\u0161io ir vis\u0173 poky\u010di\u0173 tokiu b\u016bdu naujienlai\u0161ki\u0173 pajamos 2025 metais, lyginant su 2024, padid\u0117jo 200%, automatizuot\u0173 scenarij\u0173 \u2013 288%, o duomen\u0173 baz\u0117s prieaugis siek\u0117 arti 1000 nauj\u0173 prenumeratori\u0173 kiekvien\u0105 m\u0117nes\u012f.<\/p>\n\n\n\n

Palankias aplinkybes tokiems skai\u010diams sudar\u0117 ne tik m\u016bs\u0173 patirtis su skirtingais preki\u0173 \u017eenklais, bet ir kliento pasitik\u0117jimas m\u016bs\u0173 pasi\u016blymais bei resurs\u0173 delegavimas teisinga linkme. Sutapus vis\u0173 komand\u0173 vertyb\u0117ms, d\u017eiaugiam\u0117s rezultatais ir bendradarbiavimu, o ambicingai ASSORTI komandai linkime dar daugiau toki\u0173 laim\u0117jim\u0173 ateityje.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\u012edom\u016bs faktai:<\/h2>\n\n\n\n

\u2013\u00a0ASSORTI itin svarbiu ketvirtojo ketvir\u010dio laikotarpiu rekomendavome skirti laiko automatizuot\u0173 scenarij\u0173 adaptavimui Kal\u0117d\u0173 tema. Vieno atsitiktinai pasirinkto scenarijaus atveju u\u017esakym\u0173 konversija tokiu b\u016bdu buvo padidinta 28%. Tai \u017eymi poreik\u012f neapleisti automatizuot\u0173 sprendim\u0173, reaguoti \u012f sezoni\u0161kum\u0105 ir ie\u0161koti b\u016bd\u0173 vis \u012fvairiais kampais sudominti auditorij\u0105.<\/p>\n\n\n\n

\u2013 Siekiant detalumo vartotoj\u0173 kelion\u0117s statistikoje, kiekviena temin\u0117 prenumeratori\u0173 pritraukimo kampanija techni\u0161kai buvo i\u0161skaidoma pagal srauto \u0161altinius. Sukonfig\u016bravome formas taip, kad svetain\u0117s lankytojai, socialini\u0173 tinkl\u0173 reklamos, nuomon\u0117s formuotojai ir fizini\u0173 parduotuvi\u0173 lankytojai tur\u0117t\u0173 atskirus sprendimus. Visa tai pad\u0117jo u\u017efiksuoti, kad QR kod\u0173 reklama parduotuv\u0117se procentaliai veik\u0117 efektyviausiai. Pasi\u016blyta Omnichannel logika klientui iki \u0161iol padeda i\u0161naudoti \u012fvairius komuikacijos ta\u0161kus ir taip diferencijuoti prenumeratorius.<\/p>\n\n\n\n

\u2013 Praktikoje susiduriame su verslais, vis dar d\u0117l agresyvumo prisibijan\u010diais si\u0173sti daugiau nei vos kelis naujienlai\u0161kius per m\u0117nes\u012f \u2013 tai n\u0117ra rekomenduotina. Tai patvirtina kartais vienos dienos i\u0161pardavim\u0173 akcijoms siun\u010diami du ASSORTI naujienlai\u0161kiai per dien\u0105. I\u0161rinkus atsitiktinius atvejus, papildomi lai\u0161kai tokiu b\u016bdu prisid\u0117jo prie 19% ir ir 24% papildom\u0173 u\u017esakym\u0173. Svarbiausia laikytis pirk\u0117j\u0173 patirt\u012f saugan\u010di\u0173 segmentavimo rekomendacij\u0173, o kartu ir dom\u0117tis kanalo praktikomis \u2013 ambicingiems verslams vos keli\u0173 naujienlai\u0161ki\u0173 per vis\u0105 m\u0117nes\u012f tikrai neu\u017etenka.<\/p>\n<\/div><\/div>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eGardenvity\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlgimantas Stankevi\u010dius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201e\u012esitikinau, kad el. pa\u0161to rinkodara yra ir menas, ir mokslas, o NFQ.email i\u0161mano savo srit\u012f ir darb\u0105 atlieka itin profesionaliai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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