{"id":3906,"date":"2026-04-30T08:52:09","date_gmt":"2026-04-30T05:52:09","guid":{"rendered":"https:\/\/nfq.email\/?post_type=client-stories&p=3906"},"modified":"2026-04-30T08:52:10","modified_gmt":"2026-04-30T05:52:10","slug":"pjaunu-gryba","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/pjaunu-gryba\/","title":{"rendered":"Pjaunu gryb\u0105"},"content":{"rendered":"\n
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Pagrindin\u0117s suteiktos paslaugos:<\/h2>\n\n\n\n

\u2013 Plataus spektro el. pa\u0161to rinkodaros auditas ir strategija,

\u2013 Prenumeratori\u0173 pritraukimo, auginimo ir baz\u0117s kokyb\u0117s optimizavimo strategija ir \u012fgyvendinimas,

\u2013 Prie\u0161pirkimini\u0173 ir popirkimini\u0173 automatizuot\u0173 scenarij\u0173 strategija ir \u012fgyvendinimas,

\u2013 Lojalumo programos stretegija ir integravimas \u012f automatizuotus scenarijus,

\u2013 Vizualinio el. pa\u0161to kanalo identiteto suk\u016brimas bei keli\u0173 pavyzdini\u0173 kampanij\u0173 parengimas,

\u2013 Papildom\u0173 Omnichannel SMS ir Nar\u0161ykl\u0117s Push prane\u0161im\u0173 strategija ir \u012fgyvendinima.<\/p>\n<\/div><\/div>\n\n\n\n

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Kaip sujung\u0117me lojalumo program\u0105 ir nestandartinius tech sprendimus \u012f veikian\u010di\u0105 el. pa\u0161to sistem\u0105<\/h2>\n\n\n\n
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Bendradarbiavimas su \u201ePjaunu Gryb\u0105\u201c prasid\u0117jo nuo tipin\u0117s situacijos \u2013 el. pa\u0161tas pardavim\u0173 skatinimui buvo i\u0161naudojamas minimaliai. Prenumeratori\u0173 pritraukimo priemon\u0117s, keli automatizuoti scenarijai ir naujienlai\u0161kiai generavo tik tik nedidel\u0119 dal\u012f vis\u0173 pajam\u0173, net naudojant ilgesn\u012f atribucijos model\u012f.<\/p>\n\n\n\n

Prek\u0117s \u017eenklas jau buvo aktyvus, da\u017enai matomas vie\u0161ojoje erdv\u0117je, tur\u0117jo stipr\u0173 produkt\u0105, i\u0161dirbt\u0105 verslo model\u012f ir lojali\u0105 auditorij\u0105. Audito etape greitai tapo ai\u0161ku, kad el. pa\u0161to rinkodaros kanalas tur\u0117jo reik\u0161ming\u0105 nei\u0161naudot\u0105 potencial\u0105.<\/p>\n\n\n\n

D\u0117l to per trump\u0105 laik\u0105 buvo suformuota nuosekli el. pa\u0161to rinkodaros ekosistema: \u012fdiegtos naujos prenumeratori\u0173 pritraukimo priemon\u0117s, sukurti prie\u0161pirkiminiai ir popirkiminiai scenarijai bei integruoti papildomi SMS ir nar\u0161ykl\u0117s \u201ePush\u201c sprendimai. Kartu pri\u0117m\u0117me reik\u0161ming\u0105 strategin\u012f sprendim\u0105 \u2013 pardavim\u0173 skatinimas per kain\u0105 s\u0105moningai naudojamas tik nepirkusiems prenumeratoriams, o pa\u010dios nuolaidos netaikomos visuose vartotojo apsipirkimo kelion\u0117s etapuose.<\/p>\n\n\n\n

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Pirk\u0119 vartotojai aktyvinami per kitus vert\u0117s svertus, \u012fskaitant jau tur\u0117t\u0105 lojalumo program\u0105. J\u0105 taip pat integravome \u012f naujienlai\u0161kius bei automatizuotus sprendimus, paremtus technin\u0117mis \u012franki\u0173 integracijos \u017einiomis ir dinaminiais sprendimais. Tokiu b\u016bdu kaskart realiu laiku gav\u0117jui atvaizduojamas jo sukaupt\u0173 lojalumo ta\u0161k\u0173 skai\u010dius. Tai skatina naudotis programos privilegijomis, pakartotinius pardavimus, o kartu padeda ir maksimaliai i\u0161naudoti dedikuot\u0173 \u012franki\u0173 paj\u0117gumus.

Rezultatai pranoko l\u016bkes\u010dius \u2013 per pirmuosius bendradarbiavimo m\u0117nesius Omnisend palaipsniui aktyvuojami sprendimai reik\u0161mingai prisid\u0117jo prie bendr\u0173 pardavim\u0173 augimo. El. pa\u0161to kanalo ind\u0117lis \u017eenkliai i\u0161augo ir tapo vienu svarbiausi\u0173 vis\u0173 pjaunugryba.lt pardavim\u0173 \u0161altini\u0173, lyginant su anks\u010diau naudotos platformos rezultatais.

Pirmasis brand\u017eios el. pa\u0161to rinkodaros sistemos etapas ai\u0161kiai parod\u0117 tolimesnio augimo krypt\u012f. \u012egyvendinti automatizuoti scenarijai dar ne vienerius metus s\u0117kmingai generuos pajamas toliau. Kaip beb\u016bt\u0173, potencialas tolesniam augimui dar n\u0117ra pilnai i\u0161naudotas. Toliau d\u0117mesys bus skiriamas dar gilesniam personalizavimui, automatizacij\u0173 stiprinimui, pl\u0117trai ir nuosekliam vert\u0117s auginimui.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\u012edom\u016bs faktai:<\/h2>\n\n\n\n

\u2013\u00a0Individualiai suformuota ir anks\u010diau netur\u0117ta \u201eReplenishment\u201c logika pakartotini\u0173 u\u017esakym\u0173 paskatinimu maksimaliai atliepia pirkimo \u012fpro\u010dius. Scenarijaus komunikacija diferencijuojama pagal \u012fsigyt\u0173 preki\u0173 kiek\u012f ir kitus pirkimo \u012fpro\u010dius.<\/p>\n\n\n\n

\u2013\u00a0SMS kanalas \u0161iame projekte buvo auginamas paliekant vartotojui laisv\u0119 pa\u010diam pasirinkti, kada jis pasireng\u0119s artimesnei komunikacijai. Telefono numeris buvo renkamas antrame naujienlai\u0161ki\u0173 prenumeratos formos \u017eingsnyje. Papildomai, siekiant toliau auginti kanal\u0105 be papildomo spaudimo, buvo \u012fdiegtas SMS-only \u201epopup\u201c, rodomas tik esamiems el. pa\u0161to prenumeratoriams, kuris sugeneravo reik\u0161ming\u0105 dal\u012f aktyvios SMS prenumeratori\u0173 baz\u0117s. Per trump\u0105 laik\u0105 \u0161ie sprendimai kartu suformavo did\u017ei\u0105j\u0105 dal\u012f visos aktyvios SMS baz\u0117s, parodant, kad kanalas gali augti tvariai, kai jis kuriamas atliepiant vartotojo kelion\u0117s etapus, o ne remiantis spaudimu.<\/p>\n\n\n\n

\u2013\u00a0\u201ePjaunu Gryb\u0105\u201c s\u0117kmingai sub\u016br\u0117 aktyvi\u0105 bendruomen\u0119, pasi\u017eymin\u010di\u0105 didele pakartotini\u0173 pirkim\u0173 dalimi. Prek\u0117s \u017eenklas i\u0161siskiria ai\u0161kiu po\u017ei\u016briu \u012f ilgalaik\u0117s vert\u0117s k\u016brim\u0105 klientui, o ne trumpalaikes akcijas, kartu nuosekliai puosel\u0117damas vert\u0117mis gr\u012fst\u0105 ry\u0161\u012f su savo auditorija. D\u0117l to el. lai\u0161kuose s\u0105moningai buvo integruotas turinys nuo \u012fk\u016br\u0117j\u0173, praktiniai patarimai ir rekomendacijos, padedan\u010dios auginti pasitik\u0117jim\u0105 ir artim\u0105 santyk\u012f su bendruomene. Visa tai ir pasiekti rezultatai tik dar kart\u0105 u\u017etvirtina \u012fsitikinim\u0105, kad stiprus ir k\u016brybi\u0161kas turinio \u012fgyvendinimas yra ne ma\u017eiau reik\u0161mingas nei strateginiai ir techniniai niuansai.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201ePjaunu gryb\u0105\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201ePjaunu Gryb\u0105\u201c bendra\u012fk\u016br\u0117jas ir vadovas (CEO)<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTomas Varnas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ yra patikimas partneris, kuriam dr\u0105siai patikime savo el. pa\u0161to rinkodar\u0105. Esame labai patenkinti j\u0173 profesionalumu ir geb\u0117jimu \u012fsiklausyti \u012f m\u016bs\u0173 l\u016bkes\u010dius \u2013 tai komanda, kuri\u0105 mielai rekomenduotume kitiems.\u201c <\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eGardenvity\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlgimantas Stankevi\u010dius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201e\u012esitikinau, kad el. pa\u0161to rinkodara yra ir menas, ir mokslas, o NFQ.email i\u0161mano savo srit\u012f ir darb\u0105 atlieka itin profesionaliai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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