{"id":4001,"date":"2026-06-17T08:50:24","date_gmt":"2026-06-17T05:50:24","guid":{"rendered":"https:\/\/nfq.email\/?post_type=client-stories&p=4001"},"modified":"2026-06-17T09:16:11","modified_gmt":"2026-06-17T06:16:11","slug":"audimas","status":"publish","type":"client-stories","link":"https:\/\/nfq.email\/lt\/klientu-istorijos\/audimas\/","title":{"rendered":"Audimas"},"content":{"rendered":"\n
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Pagrindin\u0117s suteiktos paslaugos:<\/h2>\n\n\n\n

\u2013 Plataus spektro Omnisend platformos paskyros analiz\u0117
\u2013 Prie\u0161pirkimini\u0173 ir popirkimini\u0173 automatizuot\u0173 scenarij\u0173 strategija ir \u012fgyvendinimas
\u2013 Konsultavimas ir pagalba \u012fgyvendinant didelio masto komercines kampanijas
\u2013 El. pa\u0161to rinkodaros konsultavimas techniniais, strateginiais ir turinio klausimais<\/p>\n<\/div><\/div>\n\n\n\n

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Kaip Juodojo penktadienio rezultatus pagerinome 2 kartus<\/h2>\n\n\n\n
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Su AUDIMAS prek\u0117s \u017eenklu bendradarbiauti prad\u0117jome dar 2019 metais. Kone kasmet po truput\u012f vyst\u0117me el. pa\u0161to rinkodaros sprendimus, o 2025 metais pasitvirtinome ilgalaik\u0119 ir nuosekli\u0105 partneryst\u0119 mentoryst\u0117s ir automatizacij\u0173 vystymo principu.<\/p>\n\n\n\n

Ruo\u0161tis intensyviam ketvirtajam 2025 ketvir\u010diui prad\u0117jome dar vasar\u0105. Savo iniciatyva atlikome i\u0161sami\u0105 2024 met\u0173 analiz\u0119, taip i\u0161sigrynindami potencialias tobulinimo kryptis Juodojo penktadienio laikotarpiui. Tik\u0117jome savo patirtimi bei pasi\u016blymais, aktyviai skatinome ne paskutin\u0119 minut\u0119 planuojamus poky\u010dius, o AUDIMAS komanda \u012fvertino pastangas ir leido \u012fgyvendinti numatytus sprendimus.<\/p>\n\n\n\n

Vienas pirm\u0173j\u0173 prioritet\u0173 \u2013 didesnis fokusas \u012f nauj\u0173 kontakt\u0173 pritraukim\u0105. Pritaik\u0117me naujas prenumeratos form\u0173 taktikas svetain\u0117s ribose ir pasi\u016bl\u0117me i\u0161skirtines i\u0161ankstines privilegijas tik prenumeratoriams. Dedikuotos formos kartu su aktyvia AUDIMAS komandos komunikacija kituose kanaluose leido pasiekti rekordin\u012f rezultat\u0105. Vos per 9 dienas buvo sugeneruota apie 60% daugiau nauj\u0173 prenumeratori\u0173 nei \u012fprasto m\u0117nesio 30 dien\u0173 laikotarpiu. Papildomai adaptavome Welcome automatizacij\u0105. Skirtingai nuo rinkos tyrimuose pasteb\u0117t\u0173 klaiding\u0173 praktik\u0173, jau nuo pirmo kontakto vartotoj\u0105 ved\u0117me ai\u0161kia, konversijai orientuota kryptimi, neklaidindami jo pertekliniais ar negaliojan\u010diais pasi\u016blymais.<\/p>\n\n\n\n

Tolimesniuose pasiruo\u0161imo etapuose stiprinome naujienlai\u0161ki\u0173, SMS ir Push prane\u0161im\u0173 komunikacij\u0105. AUDIMAS komanda s\u0117kmingai laik\u0117si pasi\u016blyto komunikacijos plano, o mes u\u017etikrinome mentoryst\u0119 per\u017ei\u016br\u0117dami ir teikdami rekomendacijas tobulinimui. Did\u017eiausi\u0105 \u012ftak\u0105 s\u0117kmei tur\u0117jo m\u016bs\u0173 komandos pasi\u016blytas sustiprintas i\u0161ankstinio i\u0161pardavimo etapas. Prid\u0117jus papildom\u0173 kampanij\u0173, jis sugeneravo net 62,41 % vis\u0173 Juodojo penktadienio pajam\u0173 per 2 kartus trumpesn\u012f laik\u0105 nei 2024 metais.<\/p>\n\n\n\n

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Lyginant su 2024 metais, to pa\u010dio Q4 laikotarpio pardavimai 2025 metais i\u0161augo net 2 kartus. Tokie skai\u010diai yra ilgalaikio ir nuoseklaus \u012fdirbio atspindys. Dar iki ketvirtojo ketvir\u010dio bendradarbiavimo laikotarpiu atnaujinome lai\u0161k\u0173 \u0161ablonus, vyst\u0117m\u0117 naujas personalizuotas automatizacijas, A\/B principu taik\u0117me testus ir siek\u0117me optimizuoti metrikas bei rezultatus.<\/p>\n\n\n\n

NFQ.email komandos \u012fsitraukimas neapsiribojo vien techniniu i\u0161pildymu. Visus metus veik\u0117me kaip mentoriai, pad\u0117dami klientui perprasti auditorijos segmentavimo principus, strateginio planavimo bei omnichannel subtilybes.<\/p>\n\n\n\n

B\u016btent d\u0117l to, lyginant 2024 m. ir 2025 m. rezultatus, bendros metin\u0117s pajamos i\u0161 el. pa\u0161to rinkodaros kanalo padid\u0117jo daugiau nei 50 000 Eur. Pokytis pasiektas kartu nuosekliai dirbant ne pilnus metus, o 6 m\u0117nesius. Analizuojant periodi\u0161kai atnaujinamus automatizuotus sprendimus, u\u017efiksuotas 19.97 % augimas.<\/p>\n\n\n\n

\u0160i istorija \u012frodo, kad derinant proaktyvias strategines \u012f\u017evalgas su glaud\u017eiu kliento \u012fsitraukimu, galima pasiekti kur kas ambicingesni\u0173 tiksl\u0173, net jei i\u0161 pirmo \u017evilgsnio atrodo, kad viskas ir taip veikia gerai. AUDIMAS pasitik\u0117jimas suteik\u0117 mums laisv\u0119 kurti vert\u0119, o dabar su d\u017eiaugsmu toliau vis sulaukiame nauj\u0173 prek\u0117s \u017eenklo komandos klausim\u0173 apie tai, k\u0105 dar \u012fdomaus galime nuveikti kartu siekiant daugiau.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\n\t\t\t\t\t\t\"Audimas\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div><\/div>\n\n\n\n
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\u012edom\u016bs faktai:<\/h2>\n\n\n\n

\u2013 Atnaujindami automatizuotus scenarijus, didel\u012f d\u0117mes\u012f skyr\u0117me Welcome automatizacijai \u2013 kiekvieno sezono prad\u017eioje j\u0105 per\u017ei\u016brime bei adaptuojame naujas kolekcijas ir tam sezonui aktual\u0173 prek\u0117s \u017eenklo ton\u0105. 2025 met\u0173 rezultatai rodo teigiam\u0105 \u0161ios automatizacijos augimo tendencij\u0105: lyginant su tuo pa\u010diu laikotarpiu 2024 m., jos generuojamos pajamos i\u0161augo 35%. El. lai\u0161k\u0173 atveriamumas (Open Rate) padid\u0117jo 32,65%, o paspaudim\u0173 rodiklis (Click Rate) i\u0161augo net 73,54%.<\/p>\n\n\n\n

\u2013 Per pastaruosius bedradarbiavimo metus atnaujinome Cart Abandonment automatizacijos strategij\u0105: el. pa\u0161to komunikacij\u0105 sustiprinome SMS bei PUSH kanalais, o turin\u012f papild\u0117me pirk\u0117jui svarbia edukacija. Nuoseklus informacijos apie servis\u0105 (gr\u0105\u017einim\u0105, pristatym\u0105) integravimas ir skirting\u0173 met\u0173 sezon\u0173 adaptavimas leido sugeneruoti 217,74% didesnius pardavimus nei ankstesniais metais.<\/p>\n\n\n\n

\u2013 Viename i\u0161 prie\u0161pirkimini\u0173 scenarij\u0173 atlikome A\/B test\u0105, siekdami i\u0161siai\u0161kinti, koks antra\u0161t\u0117s komunikacijos tonas auditorij\u0105 skatina \u012fsitraukti labiau. Rezultatai patvirtino, kad k\u016brybi\u0161kesnis ir dr\u0105sesnis tonas AUDIMAS atveju veikia efektyviau nei standartiniai sprendimai. B versijos atidarymo rodiklis buvo 20% auk\u0161tesnis nei A versijos, o paspaudim\u0173 rodiklis \u0161oktel\u0117jo net 60%. Tai dar kart\u0105 \u012frodo, kad nuolatinis komunikacijos tono testavimas gali b\u016bti tiesioginis kelias \u012f auk\u0161tesn\u012f vartotoj\u0173 aktyvum\u0105.<\/p>\n\n\n\n

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Klient\u0173 istorijos<\/h2>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eAudimas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRinkodaros komandos vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGabija Vilkauskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201ePer bendradarbiavimo metus labiausiai \u012fvertinome komandos \u017emogi\u0161kum\u0105, operatyvum\u0105 ir iniciatyvum\u0105…\u201c<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMELIOR\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMelior.lt rinkodaros vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGiedrius Lenkaitis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eEl. pa\u0161to rinkodara m\u016bs\u0173 versle yra vienas efektyviausi\u0173 kanal\u0173 \u2013 leid\u017eia tiesiogiai pasiekti klientus ir palaikyti nuosekl\u0173 ry\u0161\u012f su auditorija…\u201c\u00a0<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201ePjaunu gryb\u0105\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tbendra\u012fk\u016br\u0117jas ir vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTomas Varnas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ yra patikimas partneris, kuriam dr\u0105siai patikime savo el. pa\u0161to rinkodar\u0105. <\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eASSORTI\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrigita Rimk\u016bn\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVertiname NFQ\/Omnisend komandos profesionalum\u0105, strategin\u012f po\u017ei\u016br\u012f ir geb\u0117jim\u0105 \u012fsigilinti \u012f m\u016bs\u0173 verslo specifik\u0105…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eHeatso\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eFeroxon\u201c) Marketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRadvilas \u0160eputis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ komanda buvo nuostabi \u2013 jie yra el. pa\u0161to rinkodaros ekspertai ir patikimi partneriai…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eSon de Flor\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBendra\u012fk\u016br\u0117ja ir vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVaida Ribinskait\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eKai prad\u0117jome dirbti su NFQ, kurdami savo el. pa\u0161to rinkodaros infrastrukt\u016br\u0105, supratome, kad tai svarbus \u017eingsnis m\u016bs\u0173 verslui…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eRie\u0161utai Jums\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(UAB \u201eUHB FOOD\u201c) Vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRytis Gureckas<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eNFQ.email \u2013 iniciatyvi ir profesionali komanda. Greita komunikacija ir greitas \u012fd\u0117j\u0173 \u012fgyvendinimas padeda sutaupyti daug laiko…\r\n<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eEOLTAS\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Anilionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eGlaudesnis bendradarbiavimas su NFQ komanda prasid\u0117jo 2019 m. pabaigoje, kuomet nusprend\u0117me \u012f el. pa\u0161to rinkodar\u0105 investuoti…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eMedcentras\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t(\u201eHila\u201c) Komunikacijos projekt\u0173 vadov\u0117<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustina Gust\u0117<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eVienas i\u0161 m\u016bs\u0173 labiausiai vertinam\u0173 dalyk\u0173, Medcentro naujienlai\u0161kius kuriant su NFQ komanda \u2013 vertingos ekspertin\u0117s \u012f\u017evalgos…<\/p>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tSkaityti istorij\u0105<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201e\u0160iauli\u0173 bankas\u201c<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketingo skyriaus vadovas<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaulius Pocius<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t
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\u201eM\u016bs\u0173 poreikis n\u0117ra standartinis, tod\u0117l ypa\u010d vertiname, kai paslaugos tiek\u0117jas gali prisitaikyti prie kliento l\u016bkes\u010di\u0173…<\/p>\n\n\t\t\t\t\t\t\t\t\t

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