Flannel quality wasn’t the only thing on their minds though. Dixxon Flannel Co. offers a level of quality in fast shipping and personalized experiences that many companies with their customer count can’t assure.
But, as with any company that grows rapidly, it becomes harder and harder to offer the same personalized customer experience (and maintain the massive number of orders).
Previously, Dixxon Flannel Co. had merely been sending bulk email newsletters to their growing subscriber base using Infusionsoft. With more and more customers subscribing to their newsletter campaigns, they knew they’d achieved something special.
When Chris joined the Dixxon Flannel team, he wasn’t a fan of the email marketing software they’d previously been using, InfusionSoft. And he recognized that generic email campaigns were no longer going to cut it. They needed communication that was more sophisticated and responded to their customers’ needs.
Though he’d tried Mailchimp before, he decided to start looking through the Shopify store to see if he could find a tool that would be a better fit for eCommerce than Mailchimp.
He needed something that was going to automate his emails quickly and without a lot of set up time.
The Omnisend Solution
With Omnisend listed as one of the top email marketing automation apps on the Shopify store, Chris found it easily and decided to set up the 14-day free trial. Omnisend had just what Dixxon Flannel Co. was looking for.
„I liked that you had all the automated emails already set up and ready. I don’t have time to do a lot of testing, so the fact that you had it already set up was helpful. The fact that I don’t have to touch it is key.“ Chris said when asked about his automation workflows.
Chris easily set up an abandoned cart, welcome, follow up, and browse abandonment email automation. The revenue that these automated emails generated was impressive.
The First Campaigns
With a switch to Omnisend, which is tailor-made for eCommerce businesses and smart marketers, the brand enabled essential automation workflows that generated more than $65,000 in just two months.
When they launched their first campaign, they had between 45-48 thousand subscribers. Dixxon Flannel Co. saw a 30% open rate and a 12% click-through rate.
According to Chris, depending on the month and day the campaigns are sent, Dixxon Flannel Co. sees 15-25% of their revenue coming from an email promotion.
Unlike the simple newsletter blasts, they’d put in place with Infusionsoft, Dixxon Flannel Co. now had access to welcome, browse and product abandonment, cart recovery, and order follow-up emails.
When asked what his favorite features of Omnisend were, Chris replied, „Product picker, the product selector. When I was using Mailchimp, you had to manually add everything, but the fact that I can literally click a button, and I can select the 4-5 shirts I need. I think that’s just so easy.“
Going Further with Automation
In the very beginning, Dixxon Flannel Co. put 5 different automation workflows in place to keep their customers on the line. The results from these campaigns were significant: in putting these automation email sequences in place, they earned back over $65,000 in revenue in their first two months.
Their cart recovery campaign was the most profitable for Dixxon Flannel Co. In line with the best practices of the eCommerce industry, they found that a three-email sequence worked well for their customers, which earned the retailer more than $36,000 alone.