Client story: „Riešutai Jums“
"Riešutai Jums" is an e-commerce store founded in Lithuania, operating under different domains in Lithuania, Latvia, Estonia, and Poland. It offers an extensive selection of snacks and beverages at customer-friendly prices.
“Email marketing plays a crucial role in maintaining continuous engagement with our customers and delivering the best offers to them. NFQ.email is an initiative-driven and professional team. Their fast communication and swift execution of ideas save us a significant amount of time.”
A Long-Term Partnership That Evolved Into a Six-Figure Annual Revenue Stream
Our collaboration with “Riešutai Jums” began in 2018 with a standard request—sending weekly newsletters about special offers in four languages. However, as we often say at NFQ.email, newsletters are just one piece of the broader email marketing strategy with immense untapped potential.
Driven by our vision to help clients grow holistically, we leveraged education and tangible results to encourage the “Riešutai Jums” team to set more ambitious goals. The trust we built led to the creation of an ecosystem of over 20 automated workflows, which—despite requiring minimal adjustments—now generate nearly as much monthly revenue as manually managed weekly newsletters and push notification campaigns.
Within the first year of intensified collaboration and new implementations, email marketing revenue grew by 33%, according to Omnisend platform reports.
However, one of the most valuable assets for “Riešutai Jums” is their steadily expanding, five-figure subscriber base, which is carefully
maintained and optimised for repeat purchases and customer loyalty. Unlike many brands that struggle to grow their databases or even experience decline over time, “Riešutai Jums” achieves 5-15% registration conversion rates, attracting thousands of new subscribers each month thanks to our continuously refined acquisition strategies.
This approach delivers outstanding results: 61% of email subscribers have placed at least one order, while 18% have made five or more purchases. Sustaining this level of engagement is a direct result of personalised automation, ongoing communication, and a willingness to send 1-2 newsletters per week without hesitation.
As we emphasise to all our clients, the subscriber database is the key to sustainable business growth. Measurable and strategically tailored solutions have proven effective, even with a relatively small database. Now, these strategies drive significantly higher order volumes, and based on current trends, the growth potential remains strong.
Noteworthy Results and Insights:
— The brand rarely uses discount codes as a sales strategy. However, when it does, it follows our recommendations by offering exclusive secret deals to subscribers. Interestingly, none of the 20 automated workflows include direct commercial offers, yet they generate nearly the same monthly revenue as newsletters. This reinforces our perspective that discounts and promotions are not necessarily the primary drivers of sales.
— A randomly chosen push notification, swiftly implemented using a repurposed template, generated a four-figure revenue from only a few thousand recipients. These results—achieved in just minutes—consistently impress our clients and strengthen their confidence in our approach.
— Subscriber engagement for this brand is heavily focused on annual holidays and key e-commerce dates. A single additional Black Friday newsletter, which we strongly recommended, resulted in a 39% boost in weekly newsletter sales. Moreover, a separately promoted 11.11 (Singles’ Day) campaign—an opportunity many businesses remain hesitant to embrace—delivered results nearly on par with the main Black Friday newsletter.