Client story: „EOLTAS“
Since its founding in 1993, EOLTAS has been a leading Lithuanian company specializing in auto parts sales and distribution.
“Our close collaboration with the NFQ team began at the end of 2019 when we decided to make additional investments in email marketing. Together, we implemented not only standard automated solutions for this communication channel but also developed a clear channel strategy with NFQ specialists, enabling www.eoltas.lt to generate additional revenue.
The key challenge was prioritizing tasks, selecting the right tools, and establishing a long-term strategy. Every innovation we implement helps us generate additional revenue.”
Key Services Provided:
– Subscriber growth strategy implementation, database maintenance, and updates;
– Activation of automated scenarios (Welcome, Cart Abandonment, Product Abandonment, Cross-Sell, Customer Reactivation, Browse Abandonment, VIP, and others);
– Integration of SMS and Browser Push notification channels;
– Evaluation and maintenance of the newsletter communication plan in collaboration with EOLTAS specialists;
– Email marketing (and Omnichannel channel) consulting on technical, strategic, and content-related matters.
5x Increase in Email Marketing Revenue Within 6 Months
At the beginning of our partnership, EOLTAS specialists had already built a large database and had some familiarity with the basic functionalities of Omnisend.
After nearly 12 months of not sending newsletters, they recognized the untapped potential and reached out to us—the NFQ.email team.
Following international best practices, we implemented the most profitable basic automation strategies and gradually introduced ambitious additional automation solutions. We also activated and synchronized other sales-driven channels (SMS and Browser Push notifications) in alignment with Omnichannel marketing principles.
From the very beginning, we observed the EOLTAS team’s eagerness to learn, willingness to experiment, and trust in our expertise—this type of partnership is the one we enjoy the most, as it truly showcases our specialist knowledge.
The results speak for themselves: within just six months—after a risky 12-month hiatus—the channel’s additional revenue increased from approximately 5% to 25%, with continued growth. Furthermore, their subscriber database, which is continuously monitored and updated, is recognized as one of the most customer retention-oriented in Lithuania, based on our experience working with over 500 Lithuanian businesses.
Noteworthy Results and Insights:
– A specialized single-email automation launched for a major 24-hour seasonal sale resulted in a 7.5% additional sales conversion rate. Customers appreciated the carefully crafted personalized approach and responded with purchases, despite the email not offering any additional commercial benefits.
– When all three platform-managed channels (Email, SMS, and Browser Push notifications) were used together for the first time in a campaign, SMS and Browser Push notifications contributed an additional ~25% in orders. This Omnichannel approach, based on deep segmentation and seamless integration between all channels, allowed customers to be reached through their preferred communication methods.