Client story: „Šiaulių Bankas“
“Šiaulių Bankas” has been providing financial services to private and business clients for over 30 years.
“The email marketing audit helped us assess the strengths and weaknesses of our tactical actions, but the greatest value lies in the mutual communication.
Our needs are not standard, so we particularly appreciate when a service provider can adapt to our expectations, offer additional solutions, and take an expert approach to long-term strategy. Thank you, NFQ.email team!”
Key Services Provided:
– Email marketing audit;
– Technical, strategic, and content-related email marketing consulting.
Expert Insights for a Long-Term Commercial Strategy in the Banking Sector
Amid various strategic changes and initiatives at “Šiaulių Bankas”, our collaboration began in 2020.
As the bank was refining its marketing efforts, the team recognized the importance of evaluating their email marketing channel and approached us for an audit. The goal was to assess the effectiveness of existing solutions and identify untapped opportunities.
Email marketing in the banking sector is both a crucial and complex channel, requiring unique, case-specific implementations to ensure data security.
We conducted a comprehensive evaluation of the overall channel strategy, the two different email marketing platforms in use, GDPR compliance, newsletter templates and content, automated email workflows, and the potential for audience targeting across different channels using an Omnichannel marketing approach.
The project resulted in a migration to a more advanced Omnisend email marketing platform, the alignment of email design with other communication channels, the implementation of an intelligent SPLIT automation tool, and ambitious plans for further leveraging the channel for commercial purposes.
Email marketing success depends on attention to detail and technical expertise. Following the extensive audit, our collaboration continued at a consulting level.
Working directly with the Omnisend team, we helped implement highly customized technical functionalities, improving subscription status management and enhancing data security measures.
We take pride in the fact that “Šiaulių Bankas” has trusted our recommendations for over five years and continues to leverage the benefits of Omnisend effectively.